Posts Tagged ‘Distribution’

There! I’ve Gone And Done It…

Written by mitch. Posted in Aftermarket, Blog, Consumer, Distribution, General Community, Manufacturing, Personal, Repair Community, Uncategorized

I’ve taught enough classes on Goals & Objectives to recognize just how important it is to share those Goals & Objectives publically when it’s time to accomplish whatever it is you’ve set out to do.

It should be a ‘No-Brainer,’ as there is nothing less at stake than your dreams. So, it’s only reasonable to assume that having an army of people close to  you constantly asking:

“How you doin’ with those Goals & Objectives you said you would have completed by last Thursday?

Everything goin’ OK?

They done yet?”

would be enough… All the pressure any of us would need to move forward.

Unfortunately, that’s not the case. Not because publicly posting your Goals & Objectives doesn’t work. It does! But, it only works if you do it, and most of us don’t.

In fact, most of us don’t have written goals and objectives at all, and wouldn’t post them publicly if they did! The fear is overwhelming!

I know this from personal experience as I was among the many who could not – Or, would not – bring themselves to share their Goals & Objectives with anyone!

Nevertheless, I’ve decided to post two of my professional Goals here – along with my personal Mission Statement. They are two (2) of the Primary Goals  I shared with my altMBA12 Cohort during my participation in Seth Godin’s altMBA Program, an experience that appeared in the October 2017 issue of Ratchet+Wrench.



It was an experience that changed my life.

I keep the Mission Statement in my wallet… and these two (2) Goals & Objectives on top of the printer on my desk. I keep them on the printer so I can look at them every time I need to move them in order to print something !

The Mission Statement is a constant reminder of who I am and why I do what I do. It reads:

To benefit, enrich and improve the lives of others by sharing my personal knowledge and experience through my writing, speaking and interactions… 

That’s the bar: the standard I use to evaluate every task, every request, every demand on my time. It’s the standard to which I hold myself accountable. It’s important because of what I’ve been doing with myself over the past four months.

Professional Goal #1

Staying in the game…

To increase my reach as an Industry leader through my writing, blogging, video blogging, speaking, presentations and seminar work.

Professional Goal #2 

Finish Misfire…

Finish Misfire: the management allegory I’ve been “playing with” for years. 

The interesting thing about Goals & Objectives is that they are subject to change depending upon circumstance. At the beginning of the altMBA process I would have told you – as I told all the members of my Cohort – that my Primary Goal, the most important and effective use of my time, the most consistent with my personal Mission, would have been to dive headfirst into filling the pages of this website.

I believed with a perfect faith that’s what I would have to do to best serve my Mission. Then, as I worked my way through the alt process I realized that I had been lying to myself and everyone else. What bubbled to the surface was the realization that the single most important thing I could do: for myself… and, quite possibly everyone else, was complete the book.

As a result of that realization and my commitment to face that fear, I dove headfirst into the cold, lonely, frightening and insecure depths of my imagination and started writing. I approached completing the book with the same obsessive/compulsive energy I bring to just about every project I’m passionate about. And, here’s something I never really thought I’d ever be able to say despite having already completed an 8-Volume Automotive Shop Management series!

With the exception of some “light” technical research and adding a little more depth to one or two of the characters, it’s DONE!

Done to the point I actually allowed two other human beings to read it and tear it apart… But, neither did! Tear it apart, that is!

In fact, they both liked it!

Now, my priorities are to complete the manuscript and then figure out what to do with it: how best to present it to you and the world. That, and move on to Goal #1!

Here’s where you come in…

A goal, written or otherwise, is nothing more than a wish or a dream if it isn’t accompanied by a deadline…

When I finished the altMBA program in late August of this year, my commitment was to have the manuscript completely finished and ready for a professional edit by the end of February 2018. I’ll have the reasearch I need completed by mid-January and then it’s six weeks to the finish line.

I’m writing again… More and more! Writing about the automotive service aftermarket and the repair community, two things I’ve always cared deeply about. But, I’ve also decided that I have things to say about other topics as well, and I’ll be addressing some of those as we move forward.

So, here’s my email address:

If there’s something you have a question about or something you want to vent about: something that’s really bothering you about our industry – where it is and/or where it’s going – Or, anything else… Let me know! Email me!

If you’re interested in what’s happening with the book… Any of my other projects or anything else I’m involved with… Email me!

If you think there is something worthy of praise that needs to be illuminated: something (Or, someone!) that makes you particularly proud of who you are and what you do – Email me!

If you think there is an issue – Something that has nothing to do with the Aftermarket – Something that should be addressed, but hasn’t been – You get it! You know what to do! Email me!

If you feel inspired to write down your own goals and objectives and are willing to be held accountable… Well, then, let me know and I’ll email you!


Anxiety, Anticipation, Angst and Unbridled Enthusiasm…

Written by mitch. Posted in Aftermarket, Blog, Consumer, Distribution, General Community, Manufacturing, Repair Community

Starting a new project, especially a massive project that has implications far beyond what you are likely to experience in your little corner of the world, is frightening. Don’t let anyone tell you otherwise. The minute you go to the cupboard and pour a little “unknown” into the mix, the result is bound to be a frothy, bubbly ring of anxiety building up around the edge of the bowl.

There is no, “If This/Then That!” There is only, “If This… Well, let’s see what happens!” And, for most of us, “let’s see what happens…” is a little too vague; a little too disconcerting for comfort.

“Let’s see what happens…” results in anxiety that stems from an anticipation of the unknown: our subconscious working overtime to create vivid images of horrible consequences both real and imagined.

What if no one likes what we’ve created? What if no one responds? What if it doesn’t work? What if our clients and friends hate it? What if they no longer like or respect us? What if they abandon us?

What if…?

What if… is cloaked in words like might, could, should and possible.

What if… equals anxiety. But, anxiety isn’t the same as fear. Fear is real. Fear is immediate. It’s tangible. You can taste it. You can reach out and touch it. Worse yet, it just might reach out and touch you.

Angst is anxiety mitigated by hope:  hope defined as that part of our human awareness that allows us to continue regardless of the circumstance and despite what we are currently forced to endure.

As we get ready to pull the trigger and launch “First Choice… Buy American!” the most ambitious program we’ve ever implemented here at the shop and a program I hope will catch on across America, I’m experiencing all of the above: the full palette of human emotion. It’s caused my heart rate to increase and the muscles in my chest to contract: the Lizard Brain and the Resistance hard at work to prevent any real change in the status quo from occurring.

Nevertheless, I’m excited… excited and filled with unbridled enthusiasm.

I’m excited because I know “First Choice… Buy American!” can work. I’m enthusiastic because I believe it just might!

You see it’s up to us: shop owners and members of the repair community like me and motorists, clients and customers like you. And, all we have to do is ask for manufactured products made here in the States.

Sure, there are others involved: manufacturers and distributors. But, they are driven by demand. Creating that demand is up to us, a hundred thousand shop owners like me, and the millions of motorists out there just like you.

If you would like to know more about “First Choice…,” go to: and click on “first choice” at the top of the page just below the star or go to videos and click on “Mitch First Choice Blog.”

If you’re one of our “Family of Families” and you’re still curious, call 805.581.2340 for more information or better yet just come by and ask us about “First Choice…” in person.