Best Foot Forward…

Written by mitch. Posted in Aftermarket, Blog, General Community, Repair Community


The best way to accomplish anything is to do something!

What that something is or turns out to be isn’t really all that important. It’s more a matter of breaking the Inertia of Rest: more a matter of no longer allowing yourself to remain satisfied doing nothing or worse yet, doing the wrong things.

That’s obviously a lot harder to do than it is to talk about or more people would be accomplishing greater and greater success even as I write this. But, if you look around… even if you look long and hard, I’m afraid that isn’t the case and it’s not what you are likely to find.

What you are likely to find is resolution, fear and despair. Not the kind of resolution that drives you toward success, but the kind that leaves you resolved to an endless stream of tomorrows not much better your todays and nowhere as good as your yesterdays. The fear things will never get better and the despair that flows out of that horrible wasteland of unfulfilled dreams. That’s why the stories of those few courageous individuals willing, perhaps even anxious to swim upstream are so inspiring.

It’s because they are doing or have done that which the majority of our friends and neighbors, brothers and sisters, sons and daughters, fathers and mothers, are terrified to even contemplate: afraid of failing, afraid of looking foolish, afraid because no one has even thought about doing it before – although, someone probably has. Just, afraid…

Steven Pressfield named this evil, the evil that would have you stall, crash and burn before you ever leave the ground, the Resistance. Seth Godin simply refers to it as the Lizard Brain. It is the cold black wall that obscures your vision and blocks your way.old grunge wall

Breaking through it isn’t particularly easy. Neither is climbing over it. Punching through seems equally impossible. Overcoming the Resistance, defeating the Lizard Brain is work: hard work! That’s why Julien Smith and Chris Brogan refer to the hard work of success as the Grind.

But, hard work, difficult work, tedious, uncomfortable and sometimes even unpleasant work is all too often the only way to achieve the goals and objectives you want, need and expect out of life – this life – your life.

I can address these issues because I have more than a little experience when it comes to throwing myself against that cold, black wall: even a little experience breaking through every once in a while.

I wish I could tell you there is a trick or some magic way to eliminate the Resistance or avoid the Lizard Brain, but there isn’t. These are primal defense mechanisms buried deep in the unconscious mind designed to keep us safe despite our best efforts to do otherwise.

There are tools that can and often make the work of success easier to manage, however. But, using those tools skillfully often requires mastery; and, achieving mastery demands dedication, determination and discipline. So, no matter what you try or where you go you’re back to doing the work all over again.

Consequently, the best way to get the work done is to just start doing it! And, yes, it’s just that simple!

The tools, tricks and devices that are out there are just that. Nothing more. Nothing less.

What you really need to power you forward is a Vision for the future: your future. A Vision strong enough to pull you out of the your past, through the present and into that future. What you really need is courage, the courage and confidence to raise your best foot and move it just one step closer to that better future, because the only way to reach your destination… The only way to get to where you need to be, is to go there.

Make A Difference!

Written by mitch. Posted in Aftermarket, Blog, Consumer, Distribution, General Community, Manufacturing, Repair Community

Have you ever thought about making a difference?

Have you ever wondered what it would be like start a movement or how it would feel to know you did something worthwhile maybe even spectacular?

Did you ever think about what it would be like to point at something: a moment in time, when you moved out of your comfort zone, abandoned your safety net in order to make a difference and the difference you made actually made a difference?FIRST-CHOICE-LOGO

I’d like to offer you just such an opportunity: an opportunity to get the economy jumpstarted and moving in the right direction. Realistically, you won’t have to do very much at all. In fact, this may be one of those rarest of all opportunities where lots of people doing something seemingly very small can have a huge impact, a disproportionate impact, on all of our tomorrows.

All you have to do is pause for a moment when you’re about to purchase something and then make your First Choice… the choice to buy something made here: something Made in America!

I know… Finding stuff that’s actually made here can be difficult: almost impossible at times! But, the reality we share is irrefutable. We are all a part of the Global Economy even if participation is not a matter of our own choosing. The good news is that after decades of watching helplessly as American manufacturing capacity moved offshore across both oceans it would appear that trend is beginning to reverse itself.

I’m not sure the number of manufacturing jobs returning home or even the number of companies that have chosen to continue manufacturing here would constitute a Renaissance of American manufacturing quite yet, but it’s certainly a move in the right direction! And, that’s where you and I come in. We have the opportunity to play a critical role as this drama unfolds.

You see even if all we do is ask for American made products, that simple request creates a perception of demand far greater than that simple question might imply. It says there is an interest, possibly even a desire for products made here. It suggests a market may exist: a market and an opportunity for profit. And, the one thing we can be sure of is that given the opportunity entrepreneurs and owners, investors and true capitalists, will never miss a chance to turn a profit!

So, that’s it: all you have to do! Just ask if whatever it is you’re looking for, whatever it is you’d like to buy, is made here: Made in America. And, if it is and it makes sense to you… dollars and sense, then go ahead and buy it!

That extra “T-shirt” or hat, those jeans or that water pump, the computer monitor, printer or copier, may be all it takes to hire another CNC machine operator, truck driver or warehouseman. It could be the difference between keeping the factory open a second shift or closing it down altogether!

That’s how much power you have if you make your First Choice… to Buy American!

That’s how much power you have if we can all get behind this idea of priming the American manufacturing pump with our inquiries and our purchases. And, if you do it here at our shop, Schneider’s Automotive – we’ll put our money where our confidence is and extend the warranty on those “Made in the USA” parts an additional 12 months and 12,000 miles!

So, go ahead and make a difference!