Who Cares?

Written by mitch. Posted in General Community, Personal, Uncategorized

Like any business focused on continuous improvement we spend a lot of time trying to figure out the “one good reason” anyone should take that great leap of faith and give us a chance to show them what we can do.

 “One good reason” is all about differentiation: what causes a shop like ours to stand out among the hundreds of choices in automotive service available in our community within a fifteen mile radius. There are only so many differentiators and success is dependent upon finding the right one: the one that works for both the consumer and for a shop like ours.

 You can try to be the low cost leader, but it’s kind of crowded at the bottom with more than a few service providers making that claim. Something must be sacrificed in order to compete on the basis of price alone and too often that something wil either be the quality of the part or the service or the overall service experience itself.

 You can compete on quality, but in this economy it would be foolish to ignore price and the impact it has on value.

 Service is important, but it would be naïve to suggest that great – even, World Class – service is meaningful unless associated with both quality and value…

Dad: early '80s Schneider's Auto, Simi Valley

Dad: early ’80s Schneider’s Auto, Simi Valley

So, what does that leave you with?

 It leaves you with one of my father’s favorite aphorisms… “You gotta wanna fix the car!” And, wanting to fix the car is all about people!

 Quality, service and value can’t care…

Only people can care: Care about the vehicle… Care about the client… Care about the Industry… Care about service, quality and value.  

I care because my father cared. Working alongside someone who cared so deeply for thirty-eight years made it hard not to. And, because we cared so much – the people we surrounded ourselves with cared.Schneiders 1

In fact, I believe caring has become an integral part of our culture and serves as the ultimate ‘differentiator.’

Caring colors every decision we make and determines every action we take. In fact, I believe it would be hard to find another shop that cares more. But, that level of care demands we walk a tightrope every day, trying to find the right balance of quality, value and service and when it comes to that, I’m convinced no one tries harder, does it better or succeeds more often.

 Lots of things have changed since I entered this industry forty-seven years ago, but some haven’t.  I know the decision to bring a vehicle to a shop like ours is still based on at least one of four elements that translate directly into caring. And, at least insofar as our shop is concerned, the only thing that has changed in the thirty-three years we have been serving this community is the level of that caring – it is deeper, more profound and more tangible than ever and if you haven’t been in for a while I’d like to invite you to experience that level of care once again.

The quality is still here made even more tangible by our 2 year/24,000 mile warranty accepted all across the United States and our affiliation with a network of like-minded professionals all across America and Canada. Our commitment to service is just as strong with a shuttle available, special deals on rental cars and VIP pick up and delivery. And, we enhance the value of everything we offer with special pricing, a 3% loyalty rewards program, discounts and allowances like our 10% off* on your next visit, our Mystery Gift program and more.

 The bottom line is simple… If you want to know who cares, I can honestly answer: We care! We care more and more deeply than anyone else we know and if finding someone like that is important to you, you can stop looking. You’ve already found what you’re looking for…

 If you’re not from around here don’t despair! I can almost promise there’s someone just like us down the block or around the corner, someone who cares just as much and is more than willing to try just as hard…

If you can’t find ’em, let me know and I’ll help you!


 up to $250… not to be used with any other coupons, discounts and/or allowances.

Off To See The Wizard(s)!

Written by mitch. Posted in Aftermarket, Blog, Repair Community

Headed out to Scottsdale tomorrow for the Automotive Training Institute’s SuperConference 2013. It’s my seventh or eigth SuperConference in just about as many years…

Realistically, it’s become one of my very favorite industry events.

Most events like this held at the kind of places that host an ATI SuperConference would suggest an event that is seventy percent play and thirty percent work, and most people attending industry events like SuperConference will whine and cry about how difficult and stressful the event is and how they “have to go” for work!


SuperConference is pretty much the opposite: seventy percent or more work, with just enough play scheduled in for balance. There are world class speakers every morning, break-out sessions and roundtables most afternoons and networking everywhere: uber networking, really.

And, that’s probably the way it should be when you think about it. These are, aftger all, some of the most successful shop owners in the country sharing anything and everything they have to offer as unselfishly as anyone might ever expect!

This particular event is so powerful: so important, I block off the following year’s SuperConference on my calendar as soon as the dates are announced…

That’s right… I’m already thinking about what next year’s event is going to be like and where it will be and we haven’t left for this year’s event yet. You almost have to ask why, and the answer is  simple and pretty straight forward: like every other aspect of my long and successful relationship with ATI, every SuperConference I have ever attended has demonstrated an exceptional Return on Invest.

In other words, I’ve always returned home richer as a result of the the experience… Certainly, richer economically. But, perhaps more important, richer philosophically and maybe even psychologically as well.

So, if for some reason you try to get in touch with me and you can’t; or, you’re wondering where I’ve gone or what I’m doing, please don’t fret. I’m off to ATI’s SuperConference 2013! Off to see the Wizard(s)!  Off to see if I can finally figure out what’s behind that damned curtain after all!