Out Of The Box…

Written by mitch. Posted in Aftermarket, Blog, Consumer, Distribution, Manufacturing, Repair Community

My father would talk about a lot of things when I was ‘little’ and rode with him to work. The drive from the South Shore of Long Island to Bensonhurst was formidable enough at five-thirty or six o’clock in the morning, but it was downright brutal heading home regardless of the day or time.

It didn’t matter which route you chose either: whether you found yourself sitting in traffic on the Belt Parkway or “parked” on the Long Island Expressway – the ride was one part long: two parts boring. Either way, the radio would eventually be switched off and the first or second long silence would be broken by an equally long period of conversation.

One of my Father’s favorite topics was ‘packaging.’Gift boxes

I know, it sounded strange to me too at first. But, that didn’t stop him. We would talk about how the packaging was too often a distraction: how an incredibly beautiful package, complete with gift-wrapping and a big bow, might be empty or contain junk, while a plain brown cardboard box might conceal a hidden treasure inside.

boxIt was a concept we discussed often; often enough for him to be certain I understood… often enough for me to realize he was talking about more than just gift wrapping: often enough to realize he was really talking about people and human nature.

Looking back, I believe he was trying to teach me that what’s inside the package is what’s important and that anything else is either decoration or a distraction.

We’ve got a problem with ‘packaging’ in our industry and I’m not sure what, if anything, can be done about it. An argument can be made that we shouldn’t have to do anything about it, but I’m not sure how realistic that kind of an answer really is.

You see we have always been a safe haven for outliers and eccentrics, outlaws and non-conformists: the lunatic fringe abandoned by conventional education because we failed to accommodate ourselves to their perception of ‘normal.’

Consequently, it isn’t all that difficult to find a pierced and/or sleeved ASE certified Master Tech (Or, two…) successfully working their way through the industry. It isn’t that hard to find brilliant technicians whose social skills are less than ‘elegant’ or whose ability to interact with members of the ‘greater society’ is as rough as their ‘packaging’ might imply.

Being successful: being effective, despite our appearance, despite the fact we didn’t necessarily do well in class or on an academic track, despite the fact we choose to set ourselves apart from the more polite elements of our culture is a badge some wear proudly; too proudly at times, perhaps.

The problem is obvious. Because, we depend upon the patronage of ‘the more polite elements’ of our society for our livelihood, it behooves all of us to demonstrate our professionalism in every way we can and that includes appearance, communication skills, demeanor and technical ability. That doesn’t mean we have to hide who we are. But, it does mean we have to overcome the public perception many of us are still held captive by: especially, when there are those of us who still revel in the impact their appearance or demeanor may have on those who would be shocked by it!

Unfortunately, the sad truth is not everyone understands packaging the way my father did. Not everyone sees the difference between content and decoration as clearly, either. And, that means elevating the industry is a shared responsibility: a journey we must all take together.ASE

I think it starts with an understanding of what it means to be a professional: what the perception is, what the expectations are. Then, we need to deliver on the promises implied by the title. We need to understand that no one will ever know who we are, how good we are at what we do or the contribution we make to the culture we serve unless or until we have the opportunity to demonstrate any of the above.

That’s right, no one will care about the content – the quality of the product – unless the package it comes in is considered attractive or desirable enough to open.

In a way, I guess that means we all have to think out of the box in order to have anyone even consider what’s inside that box… No matter how exceptional that hidden treasure might be.

By Definition…

Written by mitch. Posted in Aftermarket, Blog, Consumer, Distribution, General Community, Manufacturing, Repair Community

Who are you and what do you do?

No, really… If you were asked those questions how would you answer?

Are you the person everyone else thinks you are or ought to be? Is your sense of self defined externally? Or, are you actively engaged in becoming everything you were meant to be according to your own terms: your own design?

I’ve been thinking about this a lot lately: more than I’d like to. And, while I can’t say I am consumed by questions like these, they occupy a lot more of my time than I’d like.

It isn’t something that just occurred to me either. I’ve been struggling with the question of how I am to be defined: whether by myself or by others, as long as I can remember. And, honestly, I don’t think I’m alone.

Mitch early 80s

If you asked me to introduce myself, I’d more than likely begin with, “My name is Mitch Schneider and I fix cars.”

That would be more accurate than you could possibly know and more honest than you can possibly imagine. In fact, there are those who might suggest that’s everything you need to know about me. But, that’s only if you understand who I think I am or ought to be.

There is more to me than all but a few will ever know, just like there is probably a lot more to you than you are willing to share with all but a very small and select group. The fact that “My name is Mitch Schneider and I fix cars…” tells you everything you need to know about me only if you recognize that I am constantly engaged in the process of redefining who I am and have yet to become: actively involved in ensuring that who I am and who I have yet to become never remains static or becomes stagnant. If you get to know me you’ll learn that I bristle when I’m held captive by someone else’s definition of who I am or should be: especially, when I know I am the sum total of everyone I’ve met and everything I’ve read, the living embodiment of everywhere I’ve been and everything I’ve experienced and the fact this journey is not yet over.

Interestingly enough, those of you who have been reading my columns for all these years probably know more about me and know me better than most if not all of my oldest and closest friends.


“My name is Mitch Schneider and I fix cars.” But, that isn’t all I am. It isn’t everything I am. I am a husband, a father, a business owner and a writer. The writing, however, is more a function of who I am in the process of becoming than I am a function of what I’ve written. Perhaps, because the writing is a constant and compelling struggle to define who that really is, what that person does and what he’s all about.

Who are you and what do you do?

Are you doing what you love to do? Are you following your passion? Are you creating art in everything you do or have you allowed others to define you: who you are and who you have yet to become?

Life is all about perception: how you perceive yourself, as well as how you are perceived by others.

By definition, a life well lived is a life in which you are the architect, a life you have both defined and designed.